![]() We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release. Hi-Fi Rush was a break out hit for us and our players in all key measurements and expectations. It was enough to catch the attention of Aaron Greenberg, vice president of Xbox Games Marketing at Microsoft, who clarified the company’s stance on Hi-Fi Rush’s performance. The quote was quickly taken and shared on Twitter, stirring up a discussion about Hi-Fi Rush and the bigger picture of Xbox’s business model. Grubb provided additional context in a tweet, stating that “needed” was the wrong word to use, and that he doesn’t entirely know how Microsoft measures success. “It got good reviews, the buzz was good, so where do you put the blame for something like that? Is it the price? Was it the shadow drop? Could it have sold more? Or is it Game Pass?" "It just straight up didn't make the money it needed to make,” he said of the rhythm-based action game. This all stems from a statement made by industry insider Jeff Grubb on an episode of his Game Mess Decides podcast. ![]() In response, Xbox leadership has reaffirmed that they’ve been happy with Hi-Fi Rush’s performance. While Hi-Fi Rush seemed like a surefire hit from the outside looking in, new rumors have stated that the game was a financial disappointment. ![]() ![]() The game received critical acclaim and provided something unlike anything the studio had done before. Hi-Fi Rush was one of the pleasant surprises of the early 2023 release window, as Xbox shadow-dropped the Tango Gameworks-developed game immediately after its reveal. ![]()
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